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benefit_kara_tointon-16.jpgPut your best foot, and brow forward! Benefit is urging ladies all over the UK to ‘brow arch this March’ as part of an initiative to help women cope with the visible side effects of cancer treatment. Gill Harvey reports.

The beauty brand has teamed up with Look Good Feel Better and Debenhams to launch the first ever Brow Arch March, which will see Benefit ‘Brow Bars’, located in 50 Debenhams stores across the country, offer complimentary brow arches worth £11.50 for a suggested minimum donation of £5.

All proceeds will go directly to Look Good Feel Better, a charity dedicated to helping people feel better about their appearance during treatment for the disease, often helping boost their self-confidence in the process.

Actress Kara Tointon is helping throw her support behind Brow Arch March by asking women of all ages to join her in London on March 9TH for a march through the streets of the city, which will start and finish in Berkeley Square Gardens.

She’s also urging ladies to book in for their complimentary brow arch or donate money to the appeal  – and help boost the funds for the initiative.

“The fantastic work that Look Good Feel Better undertakes for the well-being and self-confidence of women struggling with the visible side effects of cancer treatment is truly amazing,” Kara said.

“Sadly, cancer affects the lives of so many people and the charity plays such an important part in helping to regain a sense of control and normality.”

benefit_bam_logo.jpgSarah Jane Robertson, the executive director of Look Good Feel Better, also said: “Drawing on a natural looking brow is one of the most valuable skills we show people in our Workshops and Masterclasses.

“With sparse or missing brows and lashes you lose all forms of reference to your face and putting them back helps people ‘find’ themselves again.

“In our 20th anniversary year we’re urging everyone to get involved with the Brow Arch March, whether that’s joining us on March 9 or by visiting one of Benefit’s ‘Brow Bars’ throughout the month of March. Every donation, large or small, will make a huge difference.”

Anyone who wants to take part in the march can register at at www.justgiving.com/BrowArchMarch and www.browarchmarch.com.

You can also find out more about Benefit Cosmetics and their complimentary brow arch service in Debenhams stores in March from their official website www.benefitcosmetics.co.uk. 

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