Their gloriously retrospective packaging and evocatively titled product names have all the vintage vim of a cherry coke at a drive-in movie, but today at House of Fraser's in Glasgow city centre, the Benefit Boutique feels more like a fairground ..... and walking into the boutique is like being a child falling head-first into a plume of candy floss: an irresistible explosion of pink, sweet loveliness. But there's no fluff here .... unless you look in the bin by the Benefit Boutiques in-store waxing service. And with a spray tan service and the famous Benefit brow bar all here together, I don't intend to leave until I've tried it all.
As I arrived at the boutique a glass of Moet met my hand then I was whisked away to have my lashes done by Claire, Benefit's events co-ordinator. As effervescent as the bubbly, she chatted away excitedly about the new boutique whilst expertly applying my strip lashes (and to think I need to CONCENTRATE dealing with falsies!)
After their application, I was given a tour of the new boutique (and a cute Benefit cake pop which deserves an article in its own right. Long story short - cake in a cone … mmmm) and a run-down of what to expect when you visit their new home looking for a treatment. So, here goes: on entering the boutique, you'll be invited to sit down and enjoy a glass of fizz whilst perusing the treatment menu. Now, I think I'd be fair in saying no-one enjoys waxing (well, at least not many) but the bubbly acts as a mild sedative. If you're getting your brows done, you'll be waxed or tweezed at their pretty pink brow bar by one of the Benebabes (who are all dressed very kitsch, like they belong in the 1950s) or if you're in for a spray tan or wax you'll be taken into one of the two new treatment rooms. The rooms themselves are fairly small, but cosy. You'd never guess when you're inside that you are still effectively in a department store. Both rooms feature the usual quirky Benefit touches, such as the cute signs on the doors.
I had a spray tan and, I have to say, I couldn't fault the results. I'm very pale, so I chose the light tan which I'd say lasted for about three or four days. The boutique uses Vita Liberata for their spray tans and they give a lovely golden glow - nothing too in your face.
If you're looking for a girlie afternoon you could book in for a make-up lesson which includes a glass of prosecco for only £5.50 (total bargain) or upgrade to the VIP Exclusive package for £12 and you'll receive your make-up lesson, a mini bottle of Moet and a product to take home. And talking of products, you'll be spoilt for choice at the Boutique. There's an area which features all the top sellers, such as “They're Real” and “Benetint”, so boyfriends and husbands have no excuse now if they don't know where to begin when it comes to buying gifts! All the make-up is laid out beautifully in the shelves or across the pink vintage style counters.
More than just a beauty counter, the Benefit boutique is a bite-size slice of girlie heaven where everything is pink, beautiful, vintage and the cake comes out of cones ..... Definitely worth a visit.